Order Reports
What this feature does
The Order Reports feature helps you understand your customer ordering patterns and behaviors. You can see your average order value, identify which types of orders are most popular (like dine-in, takeout, delivery, or room bookings), and track how many orders you're processing over time. This report turns raw order numbers into meaningful insights that help you understand what customers want and how your business is serving them.
Who it is for
This feature is perfect for business owners and operations managers who want to optimize their service offerings and understand customer preferences. If you're deciding whether to invest more in delivery, wondering if your dine-in service is growing, or trying to figure out what customers typically spend, this report gives you the answers you need.
When to use it
Check your Order Reports when you're making decisions about your business operations. Examples of when to review the report:
Review weekly to spot changes in customer behavior.
Analyze before planning promotions to understand which order types to target.
Examine when considering operational changes like expanding delivery hours or adding new service options.
Use for training staff on typical order sizes to help them provide better service.
Key concepts
Average Order Value: This tells you how much customers typically spend in a single order. It's calculated by dividing your total revenue by the number of orders. A higher average order value means customers are buying more per transaction.
Order Types: These are the different ways customers can place orders with your business. Depending on your venue type, this might include dine-in, takeout, delivery, room service, or bookings. Each type represents a different customer experience and operational requirement.
Order Volume: The total number of orders completed during your selected time period. This helps you understand how busy your business is and identify peak ordering times or days.
Top Order Type: The service method that customers choose most frequently. This shows you where to focus your operational resources and which part of your business is driving the most activity.
Order Type Distribution: A visual breakdown showing how orders are split across different service methods. This helps you see at a glance which services are popular and which might need more attention or marketing.
Completed Orders: Only orders that have been successfully fulfilled and paid for are included in these reports. This ensures you're looking at actual business activity, not cancelled or pending orders.
Common questions
What's a good average order value for my business?
There's no universal "good" number because it varies greatly by industry and location. A cafe might have an average of $10–$15, while a hotel might see $100+. The key is to track your own average over time—if it's increasing, customers are buying more. Compare your average to your product prices to see if customers typically buy one item or multiple items per order.
Why does my order count seem lower than expected?
The report only counts completed orders with successful payments. If customers placed orders but didn't complete payment, or if orders were cancelled, they won't appear in this count. Also, check your date range—the default shows the last 7 days, so recent orders outside that window won't be included.
How can I increase my average order value?
Understanding your current average is the first step. If customers typically buy just one item, consider bundling products together, suggesting complementary items, or creating special offers that encourage larger orders. The Order Report helps you track whether these strategies are working by showing if your average increases over time.
What if I only have one order type available?
If your business only offers one way to order (for example, only dine-in service), the report will still show valuable information like your total order volume and average order value. The order type breakdown might not be as useful, but you can focus on the trends and volume metrics instead.
Can I see which specific days or times have the most orders?
While the Order Report shows overall patterns, you can change your date range to compare different periods. For example, select just Mondays over several weeks to see Monday patterns, or compare weekday versus weekend order volumes by running the report twice with different date ranges.